The service enables Student Services business continuity and development by the provision of a SAP CRM system to support the recording and responding to enquiries, providing a single view of business partner interactions. Types of business partners are prospective students, applicants, students, agents, parents, teachers, other general enquirers.

In addition, it provides business partner and interaction data to the Marketing and Communications Directorate, for use in campaign management (via the Hobson’s marketing system).